English ads ke headlines Hindi mein kyon hai?


The practice of creating print ads with a Hindi headline or baseline written in English script is now common in Indian advertising. What gives? Aisa kyon hai? Here are a few conjectures and thoughts on this and related issues in advertising: India: a market of many markets Creating pan-India appeal in advertising is a daunting challenge for brands. There are several elements to a marketing mix...

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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