My weekly compilation of clutter-breaking creative ads was the source for the first part of my mega list of best ads of 2025. Here’s the second and final part. Hope you enjoy it. Five Star chicken: death of a salesman The hallmark of any top-notch advertisement is the right combination of creative strategy and execution. It takes a lot of smarts to figure out what needs to be said and then the ‘how it needs to be said’.…
Every week, I attempt to curate a list of creative ads which break through clutter and information overload. In this week’s edition: ads from the US and Australia for Uber, a TVC for an e-commerce brand in Canada and more. Uber: master class in theme advertising and use of a medium Recently, I came across a campaign for Uber in the US which caught my eye in the context of two things (a) creating theme…
Every year, Christmas themed ads are the highlights of the global advertising calendar. The festive season naturally seeks a spike in consumption across categories and hence many brands invest in campaigns to be in the consideration set. UK retail brands such as John Lewis, M&S, Lidl among others dominate the buzz around such campaigns. This week my curated list includes these and more. Waitrose: Sweet Suspicion I think it’s a misconception among some creatives in…
Every week, I attempt share a compilation of clutter-breaking creative ads. This week, ads from Nationwide, Uber Taxi, Tasmania Tourism and more. Nationwide: Mist Me Strategically the ad series in UK, featuring the CEO of a fictional ‘A.N.Y Bank’ is sound. It highlights the features and benefits of Nationwide without getting into a direct comparison by naming any competitor (some brands take that approach too). The ‘uncaring’ boss (portrayed so well by Dominic West) and…
‘What’s better than an ad with Dua Lipa? An ad BY Dua Lipa’ says the social media post from Porsche. Aside from this, there were ads from Uber & Fila which caught my eye this week – as party of my weekly compilation of clutter-breaking creative ads. Dua Lipa for Porsche: all electric During my ad agency ads, I remember seeing print ads from ad agency Fallon McElligott for the brand – many of them…
The first part of my picks for ‘best ad campaigns of 2023’ is here. Every week, I attempt to curate ad campaigns which break through the clutter (the first real job of any ad) and convey a relevant message in an engaging manner. Here are a bunch of campaigns which caught my eye during the second half of the year: Chevrolet: memories Christmas ads can easily fall prey to a template. It can be argued…
Every business looks forward to the festive season. Globally, the Oct-Dec quarter is considered the best of such seasons. Apple times the launch of its flagship iPhone to coincide with this period. Many brands create ads to capture the festive mood among consumers encouraging them to spend. Christmas themed ads in the west and Diwali-themed ads in India are common during this period. Over the past weeks, I have come across a few festival themed…
In 1989, British Airways released a campaign considered to be a classic in advertising. Back when special effects were not as advanced as they are today, it brought alive the idea of the brand bringing people together. In 2014, technology was used cleverly to make it appear as if a small boy ‘looked up’ every time a British Airways flight flew over a billboard in Piccadilly Circus. Of course there have several memorable tactical ads…