Every week, I attempt to share top creative ads – the ones which managed to break through clutter, be noticed and leave an impact. Occasionally, I opine on trends relevant to the ad industry such as moment marketing, controversies on social media and so on. Here are a few recent creative ads which I loved: Deutsche Depressionshilfe In terms of creative technique, leading up someone on a certain path and then provide a twist in…
I curate clutter-breaking creative ads and ideas that help address a business problem or opportunity (well, mostly). Occasionally I comment on the business aspects of the ad industry. Here are some ads which caught my eye this week: Squarespace: designed to sell Squarespace is a website builder and hosting provider with small and medium enterprises as its core audience. It helps them host content and sell their products or services. A new spot ‘showcases the…
Last year Cadbury India createad a Diwali ad which was more than just your typical 30-second ad. This year too have they have come up with an initiative which seeks to create impact on the ground. I also came across another audacious creative idea from a Thai brand. All this and more in my weekly compilation of clutter-breaking creative ads (and ideas). Snack Jack: simple solutions Ads from Thailand truly stand for out-of-the-box thinking. Their…