By now you must have heard the news – JWT Mumbai has got India’s first Grand Prix at Cannes, for the Lead India campaign. Its a great moment for Indian advertising and we must all come together to congratulate the team involved, including the client. There are two aspects to the campaign: the product (the initiative) and the communication. I personally felt that the product idea was more marketing savvy than true-blue journalism. The communication did justice to the brief of ‘one man can make a difference’ with their ‘Tum chalo toh hindustan chale’ work – great, goose-flesh stuff. The opportunity to take it beyond a mere ad campaign to a citizen movement was grabbed with both hands by JWT.
Congrats again, JWT!