Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 27th November 2015.
Scion: Stockphoto Business People
To me, it passed the first test of advertising: get noticed. The unusual visual imagery of flat, stock photo business people in a TV spot is visually arresting. Turns out it is also relevant to the way the various features of the car are explained.
Agency: Droga5
Galaxy: Gear VR
Lovely demo of a hard-to-explain concept. It gives a glimpse of what’s possible with the VR device.
BBC Worldwide – Save The Hoff
David Hasselhoff is an internet legend decades after the popularity of Knight Rider and Baywatch. BBC decided to make a series on him titled, ‘Hoff the Record’. It follows his life in the UK as he attempts to get his career back on track. The creative idea is to equate him with endangered species, which need ‘saving’. Loved the copywriting in the theme ad.
Agency: Duval Guillaume
Currys PC World
Here’s a campaign meant to promote DSLR cameras on sale at Currys PC World. Instead of opting for a series screaming out the features aloud (which is what most such retail ads do) these ads play on the effect professional cameras have on people. As a DSLR newbie, I can totally empathise with this series – I remember clicking pictures of anything in front of me trying close ups and lens changes, even changing my posture while taking pictures. With some great copywriting, typography there is some hope for print ads, after all.
Agency: AMV BBDO
Fastrack: #DontFakeWithMe
Not sure if these are meant to be Vine videos, but these are cool. Does it require a young creative team to think of such ideas? Also a sound, engaging way to drive home the fake product issue which the communication was trying to address.
Agency: Mullen Lowe Lintas
Samsung Gear S2
Loved the way the film highlighted the product feature – the Circular UX bezel.
Agency: Droga5
CIL Premium: Beauty on a Small Budget
The ad is a few months old but came across it this week. Riveting way to communicate ‘beauty on a small budget’.
Agency: DDB
Mercurochrome: Whatever Happens
One of the reasons why I love Epica Awards is that one gets to see work from European countries usually not covered in ad blogs. I loved the way this film communicates a range in an inexpensive manner.
Agency: Havas 360
Which ones were your favourites?
