Colgate Naughty Boy: deserves a spanking?


This TV commercial for Colgate Max, created by Rediffusion DY&R is doing the rounds of ad blogs. I saw it first on the web – don’t recall having seen it on TV. In most cases, it is being summarily panned.

Judge for yourself whether this is a case of ‘December advertising’ and if it deserves all the trashing. All I can say is that the previous effort looks good now.

See what others are saying about the ad here and here.

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  • What on Earth is this ? Yes , I do undertstand this is advertising and it is ” suspension of disbelief” but this is taking it too far. Well my hands are restless – to slap both the client and the creator. The client maybe well advised to keep it on the web rather than waste precious money on airing on national TV channels.

By bhatnaturally

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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