Finally, a TV commercial for a macho bike, where the screen time is dominated by women. In a refreshingly new take on bike ads, two sisters fight it out to be the pillion rider in the new Bajaj XCD 135.
While one may quibble that the premise of ‘going to great lengths to get it’ is oft used across categories (soft drinks, for one), the execution is gripping. The twist is in the central plot of two sisters fighting it, out makes which makes it different from the typical all-male macho bike ads. The ad does justice to showcasing bike features also – where most bike ads stop at. Worked for you too?
Client: Bajaj Auto Ltd.
Agency: Ogilvy & Mather, Mumbai
Brand Team: Abhijit Avasthi, Manoj Shetty, Navin Talreja, Dharam Valia, Aman Sheikh, Rahul Bhambri
Production House: Nirvana Films
Director: Prakash Varma