Advertising

Cannes Lions: let the predictions begin

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Leo Burnett has an annual tradition of picking their Cannes Lions favourites. And they usually have a screening of their picks and invite the advertising community for viewing. This year too, a team led by Leo Burnett Worldwide Chief Creative Officer Mark Tutssel viewed thousands of campaigns, monitored global and local award shows and followed the general industry buzz to select the work for this year’s collection.

You can also view the playlist here.

I will be following the action through some ‘real time’ coverage:

Interestingly, I have written about the work for Transport for London, Doghouse, Axe ‘So Cute’, Hovis, Volkswagen Golf, Adidas and T-Mobile Life is for sharing over the last few months. Not a bad strike rate, eh?

I have seen most of the films in the playlist – the Nike ‘fate’ one was fantastic in terms of production (though I didn’t get it the first time around); the Comfort one is simply audacious in terms of laddering the benefit of soft, comfortable clothes and there are several others with great production. Which ones do you think will get the metal? Any scope for Indian entries? I think T-Mobile and Transport for London will do well. From India, has the Times of India, Chennai one (Naaka mukka) one entered? If so, that has a chance.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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