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Forking out a message of love

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Brace yourself for a barrage of ‘This Valentine’s Day’ messages this week. Here’s one such spot, albeit with a twist.

The spot was developed for the ECO TO GO program of Ecoagents. ECO TO GO s a grassroots education program which promises to alleviate the massive amounts of packaging from becoming waste. The website has interesting information on plastic: a plastic fork takes over a 1000 years to decompose – yet we only use it once. The campaign urges individuals & restaurants to say no to plastic, by ordering ECO TO GO i.e. food will be delivered, with no extras, such as unnecessary napkins and plastic utensils.

Agency: The Cricket Club of New York (what an unusual name!).

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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