Brace yourself for a barrage of ‘This Valentine’s Day’ messages this week. Here’s one such spot, albeit with a twist.
The spot was developed for the ECO TO GO program of Ecoagents. ECO TO GO s a grassroots education program which promises to alleviate the massive amounts of packaging from becoming waste. The website has interesting information on plastic: a plastic fork takes over a 1000 years to decompose – yet we only use it once. The campaign urges individuals & restaurants to say no to plastic, by ordering ECO TO GO i.e. food will be delivered, with no extras, such as unnecessary napkins and plastic utensils.
Agency: The Cricket Club of New York (what an unusual name!).