Subaru Forester: plain and simple


Among the sea of ads that one sees on creative showcase sites on the web, a handful catch your eye. Just like in real life, I guess. Here’s one such campaign for Subaru Forester , coming from Saatch & Saatchi, Ukraine. A simple visual idea to connote the off-road capabilities of the vehicle.


Interesting product and rational benefit-oriented approach in a category where brands have been oft positioned as a ‘getaway’ from the mundane life to the great outdoors.

Subaru Canada’s work on Subaru Forester is here.

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By bhatnaturally

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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