Among the sea of ads that one sees on creative showcase sites on the web, a handful catch your eye. Just like in real life, I guess. Here’s one such campaign for Subaru Forester , coming from Saatch & Saatchi, Ukraine. A simple visual idea to connote the off-road capabilities of the vehicle.
Interesting product and rational benefit-oriented approach in a category where brands have been oft positioned as a ‘getaway’ from the mundane life to the great outdoors.
Subaru Canada’s work on Subaru Forester is here.