The brief to students at The University of Central Lancashire, UK: create packaging for one of 5 the items - eggs, a rose, custard powder, spaghetti or marbles. Alex Creamer, one of the students chose spaghetti and created this. Totally unexpected, innit? Via The Dieline.
Ingenious stuff, this. We see two gum ball shaped candies. The creative mind sees a cat. Here's a cute packaging for a candy - a cellophane sheet transforms them into Maneki Neko - a lucky charm. The facial expression of the cat changes in every pack. Enough to make adults fight for it with kids.… Continue reading Seen and noted: Lucky Cat candy packaging
There are several books on Brand Experience, the importance of retail in the process and the concept of integrated brand message. A couple of recent incidents brought alive the concept of brand experience for me, like no book can, recently. The advertising for men's fashion brands in India has some common elements: hunks, models as… Continue reading Brand experience: small gestures, big difference
iBlogPro3 looks better than Thesis. Wondering if I should give it a try? http://bit.ly/3fg2y not as customizable as Thesis #thesiswp # Colgate's leadership stance initiativen- free dental checkups http://bit.ly/3rYnrr # @pearsonified totally agree! I *did* say that nothing is as customizable as Thesis! in reply to pearsonified # Verizon's Droid attempts a 'Get a Mac'… Continue reading Twitter Weekly Updates for 2009-10-25
Heard a couple of radio spots over at Radio Indigo which were about Saving the Tiger. Well known personalities like Anil Kumble and Harish Bijoor came on air and said that they have pledged for the cause and asked listeners to do the same. All very well, but a minor point was missed out. How… Continue reading The first rule of charity advertising : be specific