Brand experience: small gestures, big difference

There are several books on Brand Experience, the importance of retail in the process and the concept of integrated brand message. A couple of recent incidents brought alive the concept of brand experience for me, like no book can, recently. The advertising for men's fashion brands in India has some common elements: hunks, models as… Continue reading Brand experience: small gestures, big difference

Twitter Weekly Updates for 2009-10-25

iBlogPro3 looks better than Thesis. Wondering if I should give it a try? http://bit.ly/3fg2y not as customizable as Thesis #thesiswp # Colgate's leadership stance initiativen- free dental checkups http://bit.ly/3rYnrr # @pearsonified totally agree! I *did* say that nothing is as customizable as Thesis! in reply to pearsonified # Verizon's Droid attempts a 'Get a Mac'… Continue reading Twitter Weekly Updates for 2009-10-25