Radium http://bit.ly/1OWJRc menubar radio application for Mac http://twitpic.com/l79re # At Zodiac store, the song playing over speakers was an old Mahender Kapoor number. Huge contrast from the Italian lines on ads. # Just registered for @blogactionday 2009! This year's topic: climate change. http://www.blogactionday.org #BAD09 # On the blog – PSU Banks and branding: which half is wasted http://bit.ly/ODdbF # Will Windows 7 boost Apple sales? http://tr.im/BDAq # Why is there a dead Pakistani on my…
Presence on the website is a must for most brands these days. Usually brand websites are linked to a new TV campaign, a relaunch or a specific promotion. By design, these offer a ‘one time visit’ opportunity. There is no incentive for repeat visits. Hence, such websites languish without visitors or activity. Of course, there are brand websites which act as the face of the brand and have a longer shelf life. Among the recent…
John Wanamaker’s famous quotation on advertising is vindicated. One of the longest running campaigns in recent times is the State Bank of India’s ‘Banker to every Indian’ one. The campaign came in the wake of a flurry of re-branding exercises from private & public sector banks. The latter especially, were literally lining up outside advertising agencies to create new logos and present their new banking philosophies. In most cases, nothing changed on the ground. SBI…
RT @bhatnaturally Indian brands’ new found love: Twitter — Bhatnaturally Bhatnaturally http://retwt.me/zeoj # @thesatbir I got Photon working on my Macbook after some tweaks. Suspect ditto with Reliance. Will send you instructions if you want… in reply to thesatbir # RT @rameshsrivats: Irani Trophy – Rest of India pile on agony for Mumbai. Raj Thackeray can say – I told you so. http://j.mp/2eawHO # Seen on facebook and borrowed shamelessly. "Went to a family restaurant.…
Woke up from sleep at around 3am the other day. As if on auto pilot mode, I reached out for the mobile phone, checked time and clicked on the ‘new messages’ link. And what, pray, were the new messages waiting for me to see? An email from mediabistro, a daily news alert from Reuters, assorted promotional messages and spam. All very earth shatteringly important and urgent. Such ‘trivialization of time’ has become the norm in…
This article appeared in Brand Wagon, the advertising & marketing supplement of Financial Express, today. Is advertising most effective when it changes attitude or changes behaviour? The debate is as old as advertising itself. It is believed by many pundits that an ad that leads to a specific call for action and changes behaviour is far more effective than one that merely changes perception. In other words, getting consumers to fly an airline is better than…
In continuation of the interview with Rekha Nigam, here is the second and concluding part. 4. This must be a difficult one – which project(s) has given you the most satisfaction in terms of creativity & effectiveness? And why? It’s truly a difficult one. And there are many, most of them away from the spotlight of awards. You have to remember that in the 80’s I worked on several rural campaigns, most of them unknown…
Fastrack from Titan Watches was one of the earliest to embrace social media including blogs, Twitter and such like for some time now. A handful of brands like Cleartrip have also been using micro blogging networks well. Of late, several Indian brands have jumped on to the Twitter bandwagon. They seem to be using one of the inherent benefits of Twitter – real time search – to track mentions about the brand. For instance, I…
For most PC users, this could mean nothing. But I have always been fascinated by the beauty of icons used in Apple. Almost all of them (specially the Apple designed ones have visual story to tell and each time you look at them you are likely to find a new element or nuance. The attention to detail is sometimes seen to be believed. For example, the TextEdit icons looks like any other but it actually…
Love the uncertainty around the semi final berths of Champions Trophy. Short, snappy suspense packed tournament – much better than the IPL # Saw two new ads for Parle Monaco with Aamir. Quite zany and enjoyable. Aamir does it again for Parle # Unilever India’s media roadblock on Star & Zee: smart or not? http://su.pr/924bdj # @hblodget Oops. It is Indonesia. Not India. I guess it’s all a blur so far away from either of…