Barclaycard roller coaster: taking the idea higher

When you have a hit in your hands, like the Barclays Waterslide commercial, the pressure to go one up with a sequel is huge. Barclaycard and BBH, their agency, have taken this literally and have put a man on a roller coaster ride across New York in their follow up commercial.

When you have such a powerful visual device in water slide (which was even converted into a successful iPhone game) and roller coaster, why bother with highlighting product features & benefits? The link to the ‘contactless’ payment is tenuous at best.But an enjoyable commercial, nevertheless. So when is the iPhone app being released?

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