Volkswagen’s international campaign, ‘Think Blue’ makes its way to India. The campaign was launched through a teaser print ad this week and today saw the Times of India bleeding blue, as it were. Thank You, TOI for not making it a half cover.
Volkswagen India explains the Think Blue philosophy:
At Volkswagen, we have set our sights on developing vehicles that are smarter, more fuel efficient and pave the way for a sustainable future. Think Blue is a philosophy that embodies our goal of creating environmentally friendly products and solutions.
Apart from print, there is dedicated website providing everyday energy saving ideas and a carbon footprint calculator.
Interestingly, for projects such as these, mobile is an integral medium in the West (Volkswagen has iPhone and ipad apps for Think Blue). I guess in India we still have to wait for that to happen. And make do with innovations in TOI.
but where's Volkswagen on the page?
The Volkswagen ads appeared as full page wrap arounds on the main issue.
even the Hindu was 'bleeding blue'