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December 2010

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Don’t recall where I saw the campaign first – must’ve been one of the several branded emailers in my mail. The headline ‘Kim Kardashian is Dead’ was intriguing but one kind of new that this was some kind of stunt. Turns out that this is part of Buy Life campaign, where the world’s most followed celebrity Tweeters are sacrificing their digital lives to help save millions of real lives affected by HIV/AIDS in Africa and…