ArchiveDecember 2010

Seen and noted in 2010


It’s that time of the year again. A time to reflect on the year gone by and to make lists. Instead of making a list, which sounded too pompous, here’s revisiting some of the ideas that were ‘seen and noted’ by this blog since Jan’10. I have attempted to focus on the ideas and not group them by medium. While I attempt to share my views on most creative ideas I come...

Offer & promo ads: when the effort shows


Promo ads are often given low priority in advertising – you know, the ones offering a comb free or aproduct bundled with something else. In telecom & FMCG you get them a lot and you can spot such advertising from a mile. They are usually direct and straightforward, the focus being on getting the message across unambiguously without any pretense to engage or move the audience. Fair...

When brands make a claim ‘to the throne’


Motorola is set to announce their tablet device, based on the Android Honeycomb platform at the CES 2011. Their teaser video aimed at building excitement around the launch, disses both the iPad and the Samsung Galaxy Tab. The iPad is referred to as just a giant iPhone and the Galaxy Tab’s Android version (more suited for phones) is also ridiculed. As comparative ads go, this is typically...

Media innovations: the change in 3 years


This represented media innovation just about 3 years ago: You know what I mean -unexpected use of a medium was something common. So you had plastic forks as tree trunks (for a vegetarian restaurant), a gap between 2 hoardings to demonstrate a small car…and so on. Over the last year or so, media innovation and use of technology have become inseparable. Perhaps a reflection of the times we...

13 creative ads for bubble gums: how ‘big’ can an idea get?


Came across this set of ads for Hubba Bubba bubble gum over at Ads of the World. I thought it was a fresh take on ‘big size’ – a common enough theme when it comes to bubble gum brands. Agency: Gitam BBDO, Tel Aviv ‘Blown out of proportion’ is an interesting take in a category which has dramatized ‘big bubble’ in myriad ways over the years. Herewith some...

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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