Since the breakout of SARS, it’s been boom time for hand sanitizer brands. Their creative propositions have usually been generic promises either focusing on convenience (‘because you can’t carry soap, water & a basin everywhere‘) or dramatizing the problem they solve (‘germs everywhere‘).
This category has seen some really memorable work over the last few years. A new ad campaign for Sanzer Hand Gel continues the tradition as it were, by presenting a refreshingly new take on the ‘germs everywhere’ concept.
Agency: Chuo Senko
Herewith some gems from the recent past:
All images: via