I stumbled upon this ad for CSI, the popular TV series. TV show promos mostly take the montage route, where clips from the series are strung together. In a departure from that format, the ad dramatises the dedication of the writers of the series. The result is entertaining and makes the series even more endearing.
The production house, MJZ was voted the Most Awarded Production Company at the 2013 Awards Report by Creativity-Online.