I stumbled upon this ad for CSI, the popular TV series. TV show promos mostly take the montage route, where clips from the series are strung together. In a departure from that format, the ad dramatises the dedication of the writers of the series. The result is entertaining and makes the series even more endearing.
Agency: The Martin Agency; Production House: MJZ; Director: Rocky Morton
The production house, MJZ was voted the Most Awarded Production Company at the 2013 Awards Report by Creativity-Online.