ArchiveFebruary 2011

The World Cup vs IPL debate


Is advertising on IPL a better bet for marketers compared to the cricket World Cup? That’s the question posed to leading marketers over the last fortnight or so. Interesting debates have happened on CNBC’s Storyboard and on print media (good reads here, here and here).The summary of the debate & discussions seems to be: – the risk attached to the early exit of India (as in...

The rise and fall of ad markets


There was a time when several leading national advertisers were based in Chennai: Ponds, Citibank, MRF, Ford to name a few. Of late, many of those businesses have either moved out of Chennai (like Ponds and Ford India,)  or have become less visible on national media. I was told by a local ad man that more than Rs.400 crores of billing has moved out of Chennai in the last year alone. I can’t...

Seen and noted: Lee ‘Never Wasted’ bag


@GrimmFaced sent me this link on Twitter, with a request to RT. The work? An eco-friendly shopping bag for Lee. According to the Happy blog: We went for something a bit more inventive than just a bag made of recycled paper. The ‘Never Wasted’ shopping bag – a bag that can be used and reused in one way or another. Some for fun, some for function, but nothing ever goes into the trash. The bag looks...

Why I like the ‘HT No TV Day’


I could not gauge the impact of HT’s ‘No TV Day‘ initiative in Mumbai on Jan 29, as I don’t live there. But for me, it would count among the big, bold promo ideas of recent times. The campaign was mocked on Twitter (not suggesting that Twitter is the only barometer of sentiments) – as is the case with Twitterati who mock everything. Some suggested that despite the...

The new screens: hype or reality?


This article of mine appeared in the Brand Wagon supplement of The Financial Express, today: In a recent survey among marketers in the US, it was reported that demand for mobile media services is “not yet living up to the industry hype”. The “not living up to hype” part could very well be true about various new media avenues too. While social networking platforms, mobile phones and tablets have...

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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