The World Cup vs IPL debate

Is advertising on IPL a better bet for marketers compared to the cricket World Cup? That’s the question posed to leading marketers over the last fortnight or so. Interesting debates have happened on CNBC’s Storyboard and on print media (good reads here, here and here).The summary of the debate & discussions seems to be: – …

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The rise and fall of ad markets

There was a time when several leading national advertisers were based in Chennai: Ponds, Citibank, MRF, Ford to name a few. Of late, many of those businesses have either moved out of Chennai (like Ponds and Ford India,)  or have become less visible on national media. I was told by a local ad man that more than …

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Seen and noted: Lee ‘Never Wasted’ bag

@GrimmFaced sent me this link on Twitter, with a request to RT. The work? An eco-friendly shopping bag for Lee. According to the Happy blog: We went for something a bit more inventive than just a bag made of recycled paper. The ‘Never Wasted’ shopping bag – a bag that can be used and reused …

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Why I like the ‘HT No TV Day’

I could not gauge the impact of HT’s ‘No TV Day‘ initiative in Mumbai on Jan 29, as I don’t live there. But for me, it would count among the big, bold promo ideas of recent times. The campaign was mocked on Twitter (not suggesting that Twitter is the only barometer of sentiments) – as …

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The new screens: hype or reality?

This article of mine appeared in the Brand Wagon supplement of The Financial Express, today: In a recent survey among marketers in the US, it was reported that demand for mobile media services is “not yet living up to the industry hype”. The “not living up to hype” part could very well be true about …

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Listerine: shall we tweet about bad breath or plaque?

There was a nice little media innovation for Listerine the other day on Sunday Times. Without any unwieldy cut out, it managed to attract one’s attention, mainly because it had an idea. The reveal ad was about 100% oral protection, thus linking the ‘incomplete’ idea of the front page. The TVC brings out the same idea differently. …

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Account Management as a career: lost sheen

‘Where have all the young men (and women) gone?‘ asked a thought-provoking blog post from Babita Baruah. Going by the number & quality of comments, the topic – where do the bright young sparks in advertising go, few years into their career – seems to have touched a chord. The topic has been in the …

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