Y&R Dubai has produced some great work for Harvey Nichols in the past. This year too they have a winning entry at the Cannes Lions. I loved the fresh new approach – the reference to the ‘customers who bought this item also bought this’ blurb that you see often in online retail stores. The charm of the campaign lies in the interpretation of what they (seemingly) bought. Agency: Y&R Dubai See the rest of the…
Among the winning entries from Cannes, there’s one campaign which is a complete stand out for me. The beauty of the creative mind is that it sees seemingly obvious things with a fresh perspective. Who would’ve thought that a statistic like ‘every 60 seconds a species dies out’ could be visualized so powerfully? Agency: Scholz & Friends, Berlin, Germany As is wont with advertising awards, most of the winners in static media have had…
Much has already been written about the secrets of Apple’s marketing success – in the form of blog posts and books. But the topic continues to fascinate tech & marketing pundits. Two aspects of Apple’s marketing – retail and advertising strategy were talked about in two recent articles. The Wall Street Journal wrote about the tightly controlled processes at Apple Stores; The AdContrarian followed it up an article on Apple’s approach to advertising & social…