ArchiveJune 2011

Seen and noted from Cannes Lions: Harvey Nichols


Y&R Dubai has produced some great work for Harvey Nichols in the past. This year too they have a winning entry at the Cannes Lions. I loved the fresh new approach – the reference to the ‘customers who bought this item also bought this’ blurb that you see often in online retail stores. The charm of the campaign lies in the interpretation of what they (seemingly) bought...

Seen and noted from Cannes Lions: Bund


Among the winning entries from Cannes, there’s one campaign which is a complete stand out for me. The beauty of the creative mind is that it sees seemingly obvious things with a fresh perspective. Who would’ve thought that a statistic like ‘every 60 seconds a species dies out‘ could be visualized so powerfully?   Agency: Scholz & Friends, Berlin, Germany As is...

Apple Way of Marketing and the rest of us


Much has already been written about the secrets of Apple’s marketing success – in the form of blog posts and books. But the topic continues to fascinate tech & marketing pundits. Two aspects of Apple’s marketing – retail and advertising strategy were talked about in two recent articles. The Wall Street Journal wrote about the tightly controlled processes at Apple...

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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