Among the winning entries from Cannes, there’s one campaign which is a complete stand out for me. The beauty of the creative mind is that it sees seemingly obvious things with a fresh perspective. Who would’ve thought that a statistic like ‘every 60 seconds a species dies out‘ could be visualized so powerfully?
As is wont with advertising awards, most of the winners in static media have had a visual idea as the hook. Among the lot – several very good ones, this one stands out. More in the ‘Seen and noted’ series among Cannes winners in forthcoming posts.