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Seen and noted from Cannes Lions: Bund

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Among the winning entries from Cannes, there’s one campaign which is a complete stand out for me. The beauty of the creative mind is that it sees seemingly obvious things with a fresh perspective. Who would’ve thought that a statistic like ‘every 60 seconds a species dies out‘ could be visualized so powerfully?

 

Agency: Scholz & Friends, Berlin, Germany

As is wont with advertising awards, most of the winners in static media have had a visual idea as the hook. Among the lot – several very good ones, this one stands out. More in the ‘Seen and noted’ series among Cannes winners in forthcoming posts.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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