And so Samsung is on a marketing overdrive again. Nothing wrong with that but they seemed to be obsessed with Apple and iPhone in particular. In Australia they have launched a guerrilla marketing program against iPhone by staging a ‘protest’ outside an Apple Store in Sydney. This is timed with the imminent launch of the ‘next Galaxy‘ and hence the dig at Apple fans to ‘wake up and smell the coffee’ as the saying goes.
Via: Mumbrella. Check out the video here.
I fail to understand this strategy of attempting to embarrass or mock the Apple fans into submission. Both Apple and Samsung have been successful following entirely different strategies in the mobile space. While Apple has just one model in the smartphone space targeting the high end, Samsung attempts to cover all bases with a plethora of smartphone options. Just the Galaxy variant probably has a handful of sub-brands (if you can call it that). As an aside, the nomenclature structure leads to some unintended fun.
So why would Samsung do something that would make them come across as a desperate wannabe brand? The Samsung Galaxy brand (be it S2 or Note) has an avid fan following. So does the iPhone. It is virtually impossible to convince one group about the superiority of the other. In that context, I doubt if poking fun at the Apple fans and talking down to them will not convert them into the Android fold. At least not the die hard ones who have willingly chosen the so-called ‘closed’ platform. There could be a some newbies to the iOS fold who could perhaps get swayed. But the pros of this approach don’t outweigh the cons. Even Android fans agree.