IKEA: Playin’ with my friends – ideas at work


Insightful, single minded, entertaining. And makes you want to check out the merchandise. What more can you ask from an ad? A new ad from IKEA UK does just that.

Agency: Mother. Via: Ads of the World

According to the agency:

The first work in the new brand campaign, ‘Entertaining’, explores the insight that adults and children all behave better when they’re sat around the same table together, rather than the children being sat at the end of the table. The ad is seen through the eyes of a young girl and the IKEA solutions enable the children to cook, dine and interact together with the adults.

If you have kids of the age depicted in the ad, the ad strikes a chord even more.



By bhatnaturally

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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