Airbnb released a beautifully crafted new advert recently, which dramatises the brand promise of ‘Belong Anywhere’. And just a weeks ago, during the 25th anniversary of the fall of the Berlin Wall, a true story about belonging made for compelling viewing. To me, both these films displayed a certain confidence the brand has about the central theme and it’s power to have an universal appeal. However, just a few months ago there truck loads of…