Advertising

My pick of print media winners at #CannesLions

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I like old-fashioned print advertising. Lines may be blurring between PR, outdoor, events and promotions nowadays, but good old print advertising, without any trappings of technology, is still a pleasure to see & read.

Herewith some work in static media (between print & outdoor) which caught my eye:

1. Germanwings

This concept of merging two destination cities has been done before many times but this is a refreshing take. Involves the reader just that split second more as it forces an upside-down view of the ad.

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Agency: Grey, Düsseldorf, Germany

2. Air Asia

Brilliant visual to promote benefits of weekend travel.

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Agency: BBDO Proximity, Thailand

3. DHL

Clearly aimed at the awards (at least I have not seen it print media in India) but hey, drives home the point of express delivery. Whether the brand needs to convey this thought is also a moot point.

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Agency: Grey Group, Bangalore, India

4. Philips Walita

Bit of a stretch between ‘instant turn-off’ and sights which can be instant turn-offs, I guess but clever, nevertheless. Loved the execution.

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Agency: Revolution, Salvador, Brazil

5. Airwick

One of those ads which force a double-take a bring a smile on close inspection.

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Agency: Havas Vale, Mexico

6. Sunday Times’ Rich List

Fat cats. Need I say more?

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Agency: Grey, London, UK

7. Volkswagen

What I liked most about this campaign is that it is unmistakably Volkswagen thanks to the clever use of the logo.

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Agency: DDB Mudra, Gurgaon, India

8. Abrinq Foundation – Save The Children

Am not a big fan of multiple ads with variations of the same visual but this one gets your attention, alright. Not sure if it goes beyond attention getting and translates into actual donation but a refreshing take, nevertheless.

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Agency: Lew’Lara\TBWA São Paulo, Brazil

9. Alghanim Motors – Honda

Again, multiple ads when one will do.

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Agency: Impact & Echo BBDO Safat, Kuwait

10. 28 Too Many

Just the right amount of shock to get home the point: ‘Female genital mutilation doesn’t only happen in far away places’.

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Agency: Ogilvy, UK

Which one was your favourite?

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

1 Comment

  1. Air Asia design is really superb !!! Loved it totally…

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