Gatorade, #EndAcidSale and more: creative ideas of the week

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Between bookmarked sites and subscribed feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 4th September 2015.

Gatorade: Serena Williams

We’ve all seen lots of ads with montage of sporting clips, held together with a motivational, inspiring line. This one is special because the idea of the film is triggered by what Serena Williams said in an interview years ago and how it all ties in with the ‘Win from Within’ tagline of Gatorade.

Agency: TBWA\Chiat\Day

The campaign also includes three other spots and a microsite showcasing Serena’s major wins.

@reynoldskitchens kitchen foil: Instagram campaign

Instagram is home for foodies – be it serious food bloggers or your everyday dinner picture Instagrammer. A campaign from Reynolds – the kitchen foil brand stitched together food pictures which in group view appear as if they are all placed on a single table.

Agency: Havas


What’s more, each image links to another Instagram account (quite like what W+K did for Old Spice) that specifies the individual ingredients in a dish and gives a link to the Reynolds website with the recipe.

#EndAcidSale: petition

Acid attacks, primarily from spurned men are a common occurrence in South Asia. A petition campaign to ‘Make Acid Unavailable To The Common Man’ involves a film which drives home the point effectively. The tool: a typical beauty tips video narrated by a victim. Take a look at the film and sign the petition here.

Agency: Ogilvy

McGladrey: anticipating opportunities

This campaign reminded me of a few print campaigns from the early 90s – especially those from the creative powerhouses of that time. The philosophy was to strive to create interesting campaigns especially for categories considered to be ‘dull’ and ‘boring’ – typically finance and industrial clients. McGladrey is in the business of ‘assurance, tax & consulting’ wanted to convey that their specialised expertise helps business by anticipating & preparing for change.




Agency: Luquire George Andrews Inc, Charlotte. Via: Adeevee

IKEA: Recipes for Delicious Kitchens

IKEA has a brand new kitchen range called METOD, which allows for a lot of customisations based on the space available and your taste. The central idea for the film is clever: take a leaf from how recipes are passed on.

Agency: BBH Asia Pacific

Which ones were your favourites? Do comment in.

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