It is said that a majority of advertising is mediocre and plain forgettable. While we all are exposed to hundreds of commercial messaging, only a handful are memorable. Here are a few which caught my eye over the week ending 30 December 2016: Audi’s ‘Doll that chose to drive’, Delta Airline’s two words and more. 1. Audi: Doll that chose to drive Gender stereotyping is a theme you’d hardly expect an automobile brand tackle. Yet…
It is said that a majority of advertising is mediocre and plain forgettable. While we all are exposed to hundreds of commercial messaging, only a handful are memorable. Here are a few which caught my eye over the last week: Snapdeal’s Christmas ad, a few ad agency holiday cards and more. 1. Snapdeal: Timmy & Josy’s Christmas Surprise Casting cute babies or animals in an ad- the trick usually gets a ‘oh, so sweet’ reaction…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 16th December, 2016: Bacardi, Dove and more. 1. Bacardi USA: Instagram page While Instagram lends itself well for categories where static visual imagery plays a key role in creating brand affinity [travel, fashion, furnishing & upholstery] it…
Google currently shows millions of results for the search term ‘content marketing’. Many of them provide useful tips and hacks on how startups, especially the bootstrapped or early-stage ones, can use content marketing to drive organic growth. Over the last few years, the ‘shiny new toy’ syndrome has resulted in virtually every new platform (Snapchat, Instagram) hailed as the next big thing for marketers and contnet marketing is a term bandied about in that context.…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 2nd December, 2016: Spotify, Volvo Trucks and more. 1. Volvo Trucks: Live Test Brands have long realised that today’s advertising is about ‘brand action’ rather than just ‘brand messaging’. Some, like P&G (with the Thank You, Mom…