Every day we are exposed to truck loads of commercial messages. A majority of them are simply ignored. Only a handful get noticed and stick in our minds. Here are a few which I noticed and liked this past week: Heineken’s #OpenYourWorld, MakeMyTrip’s ongoing series of films and more. 1. Heineken – Open Your World Of late, when I come across a ‘made for web’ brand film I first check out the duration. Frankly, anything…
Every day we are exposed to truck loads of commercial messages. A majority of them are simply ignored. Only a handful get noticed and stick in our minds. Here are a few which I noticed and liked this past week: Burger King’s ‘OK, Google’ stunt, Havaianas print ads and more. 1. Burger King: Whopper In an ingenious move, Burger King created a 15-second ad aimed to list the ‘fresh ingredients’ in the burger. The ad…
By now, you must have read about the ad featuring Kendall Jenner created for Pepsi by their in-house agency, Creators League. The ad was taken off air after a huge backlash on social media. I don’t feel too thrilled piling on to the agency and the brand through yet another critique of what went wrong. Having had a fair share of duds in my advertising career, I know how it feels to create an ad…
Another week comes to an end with a fresh set of advertising messages aimed at us. We see some of them in print, outdoor, TV or digital media while we come to know of some (especially the global ones) through trade media and blogs. There was #TouchOfCare from Vicks last week and a few others which caught my eye. 1. Samsung: the ostrich Samsung has often created advertising focused on its product features. This has…
Vicks Vaporub is one of those iconic brands with a strong emotional connect. It’s unique smell, brand colours, packaging and product feel are etched in consumers’ minds over generations. Even today, Vicks Vaporub is what I (and many of my generation) turn to for relief from cold or headache. The choice is driven not just by product efficacy but an emotional connect with the brand. The connect comes from associations of care, in which touch…