Tata Sky Acting Adda: celebrity advertising done right

I missed adding the new Tata Sky ads for its ‘Acting Adda‘ a channel dedicated to teaching acting in my latest weekly round up of creative ideas. These ads are good examples of celebrity advertising done right. What works? – the use of Amitabh Bachchan as a character and not as a mere spokesperson. There …

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When comparative advertising works

‘Is comparative advertising dead?’ asked an article recently. The thrust of the argument was that: – product differentiation is dead and hence comparative advertising is dead – comparative advertising is driven by pompous marketer’s ego – its impact on the consumer was minimal The article cites examples from the FMCG world and the recent spat …

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