There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 26th May, 2017: Sweden’s tourism campaign, Sony Bravia’s TV spot and more. 1. Visit Sweden: Airbnb Sweden’s official website for tourism and travel information, has listed the entire country on Airbnb. Why is it creative? For one, it is different from the…
Recently, AgencySpy published an internal memo of an ad agency, where the CEO makes a reference to advertising providing a chance to create ideas which ‘make a dent in the universe’. That phrase has been attributed to Steve Jobs in the context of a company’s mission. But what does the phrase, ‘dent in the universe’ mean? Is it about creating something which makes a profound positive impact in people’s lives across the world? Or a large swathe…
I missed adding the new Tata Sky ads for its ‘Acting Adda’ a channel dedicated to teaching acting in my latest weekly round up of creative ideas. These ads are good examples of celebrity advertising done right. What works? – the use of Amitabh Bachchan as a character and not as a mere spokesperson. There are many ads which simply get him to speak a few lines on camera and point to the product. The…
‘Is comparative advertising dead?’ asked an article recently. The thrust of the argument was that: – product differentiation is dead and hence comparative advertising is dead – comparative advertising is driven by pompous marketer’s ego – its impact on the consumer was minimal The article cites examples from the FMCG world and the recent spat between Airtel & Jio in India. In my view, a poorly thought through and executed comparative ad campaign (in this…
There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 19th May, 2017: Play-Doh’s handcrafted print ads, Old Spice’s pre-launch activity for Krakengärd and more. 1. Play-Doh: handcrafted print ads Advertising is a profession which brings diverse talents together o address a business problem or opportunity. Brand strategists, creative craftsmen (and…
There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye the week ending 12th May, 2017: Pampers, Tata Tea, Red Label and more. Some of them may have been released earlier this month but I thought they were worth sharing. 1. Pampers: #alittlethankyou In UK, Pampers recently launched launched its smallest ever nappy designed…
The dictionary defines ageism as ‘prejudice or discrimination on the grounds of a person’s age’. At work, it usually manifests as people above a certain age (usually 50+ and in some cases 45+) being considered unemployable or dead weight the company call ill afford to carry along. The reasons behind such a mindset: – old people are perceived to be out of touch with the latest technologies & digital innovations which might be critical in…
Every day we are exposed to thousands of commercial messages from brands both in traditional and new media. Most of such messaging goes unnoticed with only a handful catching our attention. Here are a few which caught my eye this week: Nike’s Breaking 2, Marks & Spencer’s #SpendItWell and a few more. 1. Nike: Breaking 2 Nike has set the bar high when it comes to marketing and usage of new media. The ‘Just Do…
Whenever a famous logo, especially one that’s been around for a long time, goes for a change, there is criticism from the public. Thanks to social media and its 24×7 outrage treadmill, the noise seems amplified of late. Some of the recent instances of logo outrage include Google, Gap, Airtel and now Wipro. The backlash for the new Gap logo was so intense that the company had to revert to their old logo. Airbnb got…