1. Royal Mail: the heist Bank heists have been used as a setting for TV spots and print ads in the past but largely with a comical streak. Here is an ad which is serious and aggressive in that context, to drive home the dangers of data theft. Agency: M&C Saatchi 2. Land Rover: traffic puns Puns of urban traffic terms juxtaposed with the ‘great outdoors’ has been attempted before for selling vacations to automobiles.…
Doordarshan, India’s public broadcaster, has announced plans to change its logo. The move is apparently triggered by the need to appeal to a younger audience. The new design is sought to be crowdsourced from the general public and the winning entry comes to with a cash prize of INR 100,000 (approx $1560). Predictably, there is outrage among a certain section on the logo change. The argument is that the logo is iconic, part of our…
‘Those were the days’. Every era sees folks of a certain vintage utter these words as they look back wistfully on days past. In the 90s, I am sure many of us who listened to nonsense lyrics in Hindi movies and would have gone ‘those were the days’ about lyrics of the 80s or 70s. In 2017, we look back at the music of the 90s and go ‘those were the days’. It happens with…
I have been sharing creative ideas which caught my eye, every week (almost). Here is a ‘best of the best’ selection from those compiled over the first six months of the year. Hope you enjoy them. For more, do check out the archives. 1. IKEA – win at sleeping Here’s a campaign which made me envious of the strategy, creative and the execution. In order to promote ‘nighttime retreats’, this ad takes inspiration from the…
1. McDonalds: the door ‘Irresistible taste’ is a common platform in food advertising. The proposition has lent itself to variations like ‘will go to any length to have it’ or ‘a bribe you can’t say no to’. Remember, the old ‘jalebi!’ ad from Dhaara? A new spot for McDonalds, France taps on these sentiments wonderfully. The spot is anchored on very believable insight of sibling jealousy when a new born comes home. The simple execution…
1. Nike: The Roger Effect Roger Federer’s consistency in winning is only ‘one side of the story’ says this riveting ad from Nike. The fact that sports stars go on to inspire many to take up a sport is not really a path-breaking new discovery, but an emotional truth. This spot brings alive the idea by presenting a literal interpretation, in a tongue in cheek manner. The grand production values add to the magic. Great…
1. BBC Sport: Wimbledon coverage It’s Wimbledon time of the year. Here’s a new spot from BBC Sport announcing the live coverage of the event. The device is simple – a tennis ball wreaking ‘havoc’ across Britain and ending up at the centre court. Even though this montage of visual set to music is a common format the ad is riveting. 2. Verena Sure Thanks to this commercial, I came across this category called of…