8 top creative ads of the week: Apple’s Christmas advert, Norwegian Air and more

Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a select few which caught my eye, the week ending 24th November, 2017. Apple: Sway The Christmas advert from Apple has become an event to look forward to. I think the 2013 one, 'Misunderstood' set the trend. This year's… Continue reading 8 top creative ads of the week: Apple’s Christmas advert, Norwegian Air and more

The Indigo Airlines incident: a few observations

Many have written about the recent incident involving Indigo Airlines from the POV of public relations and brand imagery. A good read on how the brand should have responded is here and a good podcast on the brand's image is here. Here are my observations on the incident: Discipline and courtesy in public space Indians… Continue reading The Indigo Airlines incident: a few observations

11 great creative ads of the week: #MozTheMonster, #LoveTheBear, #YouShall and more

Every day we come across hundreds of commercial messages. Only a handfulare memorable. Here are a select few which caught my eye, the week ending 10th November, 2017. 1. John Lewis: Moz the Monster It's that time of the year when 'big retail' - the famous brick & mortar chains of UK, launch their Christmas… Continue reading 11 great creative ads of the week: #MozTheMonster, #LoveTheBear, #YouShall and more

Uber, Canon, Vodafone UK and more: 5 top creative ads of the week

Every day we come across hundreds of commercial messages. Only a few of them are memorable. Here are a few which caught my eye the week ending 3rd November, 2017. 1. Vodafone UK: Christmas Love Story For UK brands, Christmas season is what Super Bowl is to US brands. The season is usually marked by… Continue reading Uber, Canon, Vodafone UK and more: 5 top creative ads of the week