Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a select few which caught my eye, the week ending 24th November, 2017. Apple: Sway The Christmas advert from Apple has become an event to look forward to. I think the 2013 one, ‘Misunderstood’ set the trend. This year’s advert is a riveting watch and has the hallmark of classic Apple...
Many have written about the recent incident involving Indigo Airlines from the POV of public relations and brand imagery. A good read on how the brand should have responded is here and a good podcast on the brand’s image is here. Here are my observations on the incident: Discipline and courtesy in public space Indians are not known to be polite in public places. We don’t follow rules...
Every day we come across hundreds of commercial messages. Only a handfulare memorable. Here are a select few which caught my eye, the week ending 10th November, 2017. 1. John Lewis: Moz the Monster It’s that time of the year when ‘big retail’ – the famous brick & mortar chains of UK, launch their Christmas campaigns. These set of ads seem to be the Super Bowl of UK...
Every day we come across hundreds of commercial messages. Only a few of them are memorable. Here are a few which caught my eye the week ending 3rd November, 2017. 1. Vodafone UK: Christmas Love Story For UK brands, Christmas season is what Super Bowl is to US brands. The season is usually marked by hear warming ads with big product values and brands creating everything from a TVC to a mobile app...
Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.