Every day we come across hundreds of commercial messages. Only a few of them are memorable. Here are a few which caught my eye the week ending 3rd November, 2017.
1. Vodafone UK: Christmas Love Story
For UK brands, Christmas season is what Super Bowl is to US brands. The season is usually marked by hear warming ads with big product values and brands creating everything from a TVC to a mobile app to even actual products sold in-store. UK’s retail brands like Sainsburys, John Lewis and others lead the pack in this department. This year, Vodafone UK has released a charming episodic film starring Martin Freeman as a shy, gauche gent who falls in love. The brand and its features are weaved into the story cleverly and not just as slap-on titles at the end. Loved it.
2. Canadian Down Syndrome: Anything But Sorry
Here’s a powerful TVC which tackles the reaction most of us have upon hearing that someone had a baby diagnosed with Down Syndrome.
The campaign has a microsite where users can send congratulatory e-cards to parents of babies. An insightful and effective campaign to change both mindsets and behaviour.
3. Uber: Boxes
Aside from use of public transport, one of the solutions which can possibly ease traffic congestion in Asian cities is ride-sharing. Taxi aggregator brands have tweaked their product to accommodate ride sharing and are even actively promoting it. Uber has launched a campaign in South East Asia to dramatize the problem caused by individual car drivers and offers ride sharing as a solution. They have also tied up with Boston Consulting Group to highlight the impact of ridesharing in a report [PDF]. A site, Unlocking Cities dramatizes some of the statistics.
The video uses a visual metaphor of cardboxes to signify our individual cars.
Agency: Forsman & Bodenfors
4. goodnessKNOWS: Mr. Nasty
Mars Chocolates has a brand in the UK called goodnessKNOWS (loved the brand name) where each pack comes with 4 bite-sized snack squares made with a combination of fruit and roasted nuts with dark chocolate. The ads dramatizes the nasty little acts of a gent which are all ‘forgiven’ thanks to him eating the brand. The brand also contributes 10% of profits to goodnessKNOWS Fund that will support community projects and local initiatives.
Agency: AMV BBDO
5. Canon – Winter
It is not just the retail & telecom brands which see an opportunity during the festive season. Canon has launched a campaign which highlight the possibilities of a camera brand to capture wonderful moments this season. According to the agency, ‘each story, shot in slow motion at 100 frames per second on a Canon C700 camera, builds up the sense of anticipation’.
Which one was your favourite? Comment in.