The 2014 winners of the New York Festivals have been announced. Going through the winning entries, I caught myself saying ‘wow!’ aloud and was left gobsmacked at the power of creative ideas. Many of the award winning entires showcased great craft in technique, a single minded idea and very often a convergence of many media to deliver a unique experience to the viewer.
One such winner in the Print Advertising category is this interactive ad for Land Rover. Here is traditional print, augmented reality, mobile, video and a native app coming together. While it is categorised as print, such creative really define advertising as we know today.