For many in today’s marketing world, it is fashionable to believe that advertising is anything-but-advertising. Some of the recurring points in this theme are: advertising as we know it is dead, advertising today is all about ‘conversations’ with consumers and that consumer is in control (I am not clear of what exactly). Another popular theme is that advertising is all about ‘storytelling’ now. All these are lapped up by trade media, get written about and…
While I try to make a compilation of smart creative ideas I come across every week, one doesn’t always get rich pickings. There are weeks when I don’t really come across remarkable ads. Last week was one such and so I missed my weekly roundup. This week, I came across a few good creative ads and here are some I’d like to share: 1. Skittles: Super Bowl Over the years, the Super Bowl has become…
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are the top creative ads which caught my eye, the week ending 5th January, 2018. 1. Volkswagen kids dreams It is always a pleasure to watch an which is not only riveting from the first frame but delivers an unexpected twist in the tale, a sucker punch as it were to drive home a point. The magic happens when after…