Incredible India, Macy’s, @TravelOregon and more: 12 top creative ideas of the week

Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative ads which caught my eye, the week ending 16th March, 2018: a new commercial for Incredible India, a lovely animated film for Travel Oregon and more. 1. Incredible India: the Yogi of the RaceTrack Consumers… Continue reading Incredible India, Macy’s, @TravelOregon and more: 12 top creative ideas of the week

Thoughts on decline of English print advertising in India

'Those were the golden years'. Every generation says this when they get nostalgic about music, movies, advertising, TV shows...everything. For those who grew up on 70s rock or were in college during the 80s, the current crop of music would just be unfathomable noise. And I am sure the 70s music got a similar response… Continue reading Thoughts on decline of English print advertising in India

10 random observations on writing & delivering presentations

When I was in advertising, writing, editing, delivering or sitting through presentations was a common affair. A presentation is not limited to one which is delivered in front of a large audience. It can be a one-on-one discussion with a client or even an internal discussion to sell one's ideas or point-of-view. Herewith some observations… Continue reading 10 random observations on writing & delivering presentations

HomePod, John West, Kia and more: 6 top creative ads of the week

Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative ads which caught my eye, the week ending 9th March, 2018: a short film for HomePod, outdoor for Postmates and more. 1. HomePod: Welcome Home The beauty of the audio visual medium is the ability… Continue reading HomePod, John West, Kia and more: 6 top creative ads of the week