ArchiveMarch 2018

13 brilliant print ads with no copy

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I usually compile a list of ads I liked over the last week or so. This time around, I didn’t come across very many which were compelling so I took another easy way out: rummaged through my ad collections for some print ads to share. I am a big hoarder of creative work with a hard disk full of collections accrued over the years. Here are a bunch of print ads which virtually have no copy i.e...

Incredible India, Macy’s, @TravelOregon and more: 12 top creative ideas of the week

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Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative ads which caught my eye, the week ending 16th March, 2018: a new commercial for Incredible India, a lovely animated film for Travel Oregon and more. 1. Incredible India: the Yogi of the RaceTrack Consumers know that advertising exaggerates. No one seriously believes that spraying on...

Thoughts on decline of English print advertising in India

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‘Those were the golden years’. Every generation says this when they get nostalgic about music, movies, advertising, TV shows…everything. For those who grew up on 70s rock or were in college during the 80s, the current crop of music would just be unfathomable noise. And I am sure the 70s music got a similar response from the previous generation. But there is one area where...

10 random observations on writing & delivering presentations

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When I was in advertising, writing, editing, delivering or sitting through presentations was a common affair. A presentation is not limited to one which is delivered in front of a large audience. It can be a one-on-one discussion with a client or even an internal discussion to sell one’s ideas or point-of-view. Herewith some observations (none of these are original or startlingly new but...

HomePod, John West, Kia and more: 6 top creative ads of the week

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Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative ads which caught my eye, the week ending 9th March, 2018: a short film for HomePod, outdoor for Postmates and more. 1. HomePod: Welcome Home The beauty of the audio visual medium is the ability to transport the viewer to an imaginary world…the ability to transform a mood. Well...

6 top creative ads of the week: Lacoste, McDonald’s, Toyota Camry and more

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Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative ads which caught my eye, the week ending 2nd March, 2018: a smart stunt for Lacoste, a compelling print ad for Toyota Camry and more. 1. Toyota Camry: gate-fold magazine insert My early years in advertising was in the 1990s when print advertising was very different from what it is...

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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