In this week’s compilation of creative ads, a Hollywood-like film from Kia Motors, an irreverent take on energy drinks and more. Kia Motors: Features Film In a film which is reminiscent of the famous BMW’s film series ‘The Hire’ from early 2000s, Kia Motors has released a range film executed like the typical Hollywood gangster getaway films. And when a getaway is involved can car chases be far behind? Not one, but eight Kia models…
A recent post by @famouscampaigns on Instagram showcased two hoardings from Apple: one advertising the iPod in 2000 and the other one for iPhone & Apple Watch in 2020. It showed the advancements in technology and storage capacities in twenty years. Many pointed out that it also highlights the consistency in Apple’s advertising over the years. While the focus was on aesthetics of the two hoarding designs two decades apart, there are a few other…
A majority of ads go un-noticed. That’s a worse state to be in than being noticed and disliked. An ad being noticed but evoking indifference in the viewer is also a sub-optimal state to be in. In this context, many marketers (and agencies) believe that celebrity endorsement is the solution for the ad to be noticed, creating brand name awareness and affinity. If only it was that simple. Celebrity endorsements – from marketers POV Creating…
Every week I attempt to share a compilation of clutter-breaking creative ads. Aside from these, I occasionally share some views on topics pertaining to the advertising & marketing industry. This week’s compilation includes ads from Apple, Hokkaido – an island in Japan and Motilal Oswal among others. Apple: The whole working-from-home thing Last year, Apple released an ad showcasing how a startup team collaborates to create a circular pizza box. The same team is back…
A brand’s unique property may include its logo, a jingle or sound mnemonic (called sonic branding) a font, colour, tag line or a brand mascot. Surprisingly, not many brands work with a long-term view to create a distinct brand property. The way a ‘product window’ (industry speak for the cut-way segment in an ad which shows ingredients or how they work) is shot or the use of a celebrity cannot be a sustainable, unique property.…
‘How many ads do you recall from today’s newspaper?’ used to be a standard question in ad agency presentations when emphasising the need for clutter-breaking creative. You can replace ‘newspaper’ with any other mass media or new media and the answer would still be the same. Only a handful of ads get noticed – the first test of any advert. My pick of creative ads this week include TV spots for Audible, print ads for…
Over a series of blog posts, hopefully, I will attempt to share few basics on making the best use of a particular medium (e.g. Print, Radio, Outdoor) or a platform (in-app advertising, YouTube) for advertising. This week, let me start with the basics of outdoor advertising. A fleeting medium The hallmark of a billboard is that people get just a few seconds to notice it, absorb the content and move on. This is especially true…
My weekly compilation of creative ads attempts to showcase clutter-breaking creative ads across TV, print, outdoor, design and digital platforms. This week, the list includes compelling work for Bodyform, Coca-Cola among others. Bodyform: #WombStories In 2018, Bodyform created a lot of visibility and won several awards for their clutter breaking ‘Viva la vulva’ campaign. Creating a sequel to a successful campaign is very difficult as the bar is already set high. In new campaign the…