Archive

February 2021

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Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes funny set of ads for Tata Tea’s Kanan Deva tea aimed at the Kerala market, Prega News’ tear jerker #SheIsCompleteInHerself for Women’s Day, a global ‘Made-in-India’…

Every week, I attempt to share a compilation of clutter-breaking creative ads. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. In this week’s compilation: a funny ad for a fitness app promoted by actor Chris Hemsworth, a dreamy ad for Apple Watch and more. Chris Hemsworth’s Centr app: In March 2020, actor Chris Hemsworth launched a fitness app, called…

Koo is a micro-blogging platform launched in March 2020 for the Indian market. A plus point in comparison to Twitter is that the app allows for posts in several Indian languages (aside from English). While social media platforms have facilitated posts in major Indian languages, Koo plans to allow posts in regional languages such as Konkani and Manipuri. Its founders are serial entrepreneurs who previously built businesses such as TaxiForSure (a cab hailing service acquired…

When it comes to advertising, getting noticed is the most important task. The next challenge is that of engagement or evoking interest, which is something most advertisers and ad agencies don’t seem to be too bothered about – going by the run-of-the-mill ads which are most common. Hence we need to appreciate the handful of creative ads which break the media clutter, are memorable and relevant. Here are a few which caught my eye recently:…

Every week I attempt to share clutter-breaking creative ads. The common thread across all such ads are that they are single-minded, entertaining (or make for a compelling watch if having a serious message) and anchored on a relevant idea. Here are a few recent including a select from few meant for this year’s Super Bowl: Tourism New Zealand: travelling under social influence At the time of writing, temporary border measures are in place in New…