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May 2021

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This is probably the millionth post on this topic: ‘should you follow your passion?’ I don’t claim to say anything new here but nevertheless would like to offer my perspective. As with everything else in life, context is important. I guess folks bring up this topic in the context of a career. To go through life and work without a passion is not so uncommon I feel. Most people are like to label what they…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes another Adobe ad with a rock-song sound track, a clever ad for Sainsbury’s with some amazing camera work and more. Adobe Premiere Pro: Fantastic Voyage In the creative community,…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes a stunt from the mobile network, EE in the UK, TV spots from Apple, John Lewis and more. EE: a close shave for actor Tom Ellis Product demonstration is a…

Advertising is meant to either effect a change in perception or behaviour. Sometimes, the former can lead to the latter. Most of the advertising that we are exposed to on mass media – for consumer goods primarily, operate in the realm of changing perception, to build affinity. Communication is also a tool to change behaviour, whether it is about getting consumers to invest in mutual funds or motivating them to quit smoking. Over the years,…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes a 7-min ad from Sinyi Realty in Taiwan (released late last year) among others. Siny Realty: in love we trust Isn’t it lovely when a strategic business problem is sought…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes a spot for Extra Gum which has gone viral and a few more from UK and India. Extra Gum: for when it’s time Aside from the view count on YouTube…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes a brilliantly crafted ad for the Impossible Burger from Burger King, a fun ad for CRED and more. Burger King: confusing times Sometimes you find an ad riveting, engaging…