Archive

June 2021

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Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes a stunt to raise awareness about gun violence in the US, fun ads for Burger King and more. Change the Ref: The Lost Class Patricia and Manuel Oliver lost…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes a spot for Volkswagen with a visual hook and a tongue in cheek ad for Sipsmith gin which turns sponsorship announcers on their head. Volkswagen: Sheets After the first…

Last week, football icon Cristiano Ronaldo triggered truck loads of media coverage when he pushed away two bottles of Coke kept in front of him and held up a bottle of water signalling that the latter is a better option than a fizzy carbonated water. It sure is from a health perspective and there have been calls to highlights the ill-effects of soft drink addiction for years now. The incident got a lot of visibility…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes an inspiring ad for vaccination from France and quirky spots for Suntory juice from Japan and more. Ministry of Health, France: life comes back with vaccination I first came…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes a smart campaign from Mastercard which cleverly uses a card’s expiry date to deliver a relevant message, several clutter-breaking TV commercials and a clever social media campaign from Oreo.…