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November 2021

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The debate on the reason-why and effectiveness of parody ads can be seen in ad industry portals of late. Parody ads (or movies) aren’t new. Famous ad campaigns have been spoofed either as a one-off ad or a campaign in the past. Of late there have been a spate of campaigns adopting this route. Swiggy’s Instamart launched a series of ads which were spoofs of other popular ads from the not-so distant or very distant…

In the marketing & advertising world, creative work from Thailand is considered to be among the best, both in terms of creative idea and craft. All of them are uniquely Thai and many are bizarrely funny. Production values and execution are also top notch with Christmas-themed ads from Europe. During last week I came across such campaigns, among others, which were clutter-breaking. More such compilations in my archives along with some occasional commentary on the…

The ‘Shot on iPhone’ series is a great example of letting the results do the talking rather than list the technical features of a phone as camera. In the latest edition, iPhone 13 Pro’s great video capabilities are showcased. A heart warming commercial, Pampers for Preemies, which strengthens Pampers’ perception as an expert can be seen in a new ad. These are part of my weekly collection of clutter-breaking creative ads (aside from the occasional…

As consumers, how often have we experienced a situation where we remember elements of an ad (such as a key visual, a character or the story line) but are unable to recall the brand? Some marketers think the solution lies in placing the brand logo on the screen right from the first frame of a TV commercial, having the brand repeated many times in a radio spot or increasing the size of the logo in…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. Here are this week’s picks including ‘Icelandverse’- a parody on metaverse and more. Inspired by Iceland: parody on metaverse Poking fun at jargon or needlessly complex, obscure language used in the business world…

I wrote a long post about the basics of marketing communications and the recent controversies around festive ads in India – particularly those of FabIndia and Fem. Last year too, Diwali ads faced social media backlash. The media discussions on this issue continue. I came across a segment featuring adman Bharat Dabholkar in a news channel video discussing the recent ad controversies. I agree with him on a a few things while disagreeing on others.…