A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not easy. My weekly collection of clutter-breaking creative ads is a small tribute to teams which manage to entertain or moves us while meeting a business objective. Amazing Thailand, HP among others caught my eye this past week or so: iPad: Jay Park music video Since its launch in 2010, the iPad has largely…
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative ads is a small tribute to such efforts. Here are a few creative ideas which caught my eye this past week: Liquid Death Mountain Water: water boy With a brand…
A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not easy. My weekly collection of clutter-breaking creative ads is a small tribute to teams which manage to entertain or moves us while meeting a business objective. Amazing Thailand, HP among others caught my eye this past week or so: Amazing Thailand: ‘Write Your New Chapters’ As with any other buying decision there is…
A LinkedIn post triggered an interesting conversation on the role of social media for both legacy and (for lack of any other phrase), ‘new-age’ brands. As is obvious now, many brands – both in B2C and B2B, consider social media presence to be mandatory. The common reference in this context are brand activities on YouTube, Twitter, Instagram and Facebook. A brand maybe active in a few or all of the above platforms – depending on…