Every week, I attempt to share a compilation of creative ads and occasional commentary about the business of advertising. Here are some campaigns of late which caught my eye: British Airways: windows I’ll admit that I didn’t ‘get’ the idea when I saw the billboard images on social media (I am not alone). But it definitely was striking and bold. The penny dropped when I read the context: The OOH images capture the wonder on…
Every week, I attempt to share a compilation of creative ads. The first and most important test for any ad is getting noticed. Everything else – ad being liked or disliked is secondary. Here are a few ads which caught my attention over the last week or so. CRED: Buzzkill Advertising for CRED has created a lot of buzz over the last few years. A few common aspects can be observed in their advertising: the…
Every week, I curate a list of compelling creative ideas. Most of these are traditional adverts while some maybe great marketing ideas. This week, ads from Dream11 for India Premier League (IPL) 2024 and some creative marketing ideas from Tata Motors, among others. Dream 11: IPL 2024 The Indian Premier League is compared by many to the Super Bowl in terms of being a marquee advertising event. To an extent, the comparison is fair -…
Every week I attempt to share a compilation of creative ads. Crafting clutter breaking advertising deserves kudos as a majority of ads are simply ignored by us. Here are a few which caught my eye this week: Barnardo’s: feel like you belong Sometimes, a literal expression of a popular metaphor drives home the message effectively. The phrase ‘going into a shell’ is often used to cue an introvert’s behaviour. A new ad for Barnardo’s a…
Every week, I attempt to share a compilation of creative ads. Breaking through the clutter and getting noticed by the intended consumer is the first and most important task of any ad. Parameters and metrics kick in later. Herewith a few ads which caught my attention this past week or so. Urban Company: Chhoti Soch The gig economy has given rise to some interesting business models – folks who stand in a queue for you,…