Christmas ads have become an integral part of the annual advertising calendar. The ones from Erste Group and John Lewis are among the most anticipated ones. My weekly compilation of creative ads is a small tribute to brand teams everywhere. Nike: Greatness – it only takes everything Perhaps every brand aspires to be a Nike. But not all have the arsenal available to Nike. The brand enjoys a halo built around a magical mix of…
It’s the season for holiday films. Over the last week or so, ads from Disney and Coca-Cola were among the most talked about on social media, for various reasons. My weekly compilation of clutter-breaking creative ads includes these and more. Disney: a boy and an octopus One doesn’t look for logic in a Disney film. It’s more like magic that one expects. A new film for the holidays tells the unlikely story of a little…
Every year, Christmas themed ads are the highlights of the global advertising calendar. The festive season naturally seeks a spike in consumption across categories and hence many brands invest in campaigns to be in the consideration set. UK retail brands such as John Lewis, M&S, Lidl among others dominate the buzz around such campaigns. This week my curated list includes these and more. Waitrose: Sweet Suspicion I think it’s a misconception among some creatives in…
After ASICS, the screen personality of actor Brian Cox is used creatively in a hilarious ad for Uber Eats. This and other clutter-breaking creative ideas in my weekly curated list, which has been ongoing for a few years now. Apple M4: No sweat Apple made a slew of announcements recently focused on the Mac lineup. The powerful M4 chip became part of the iMac, MacBook Pro and the new Mac Mini. Traditionally, Apple devices have…