Every week, I attempt to share a curated list of clutter-breaking creatives. Just being noticed (and not ignored) is the first and most important task of an ad. Unfortunately, a majority of the ads don’t pass this test. Here are a few ads which caught my eye this week: WhatsApp, Toblerone and more. WhatsApp: not even WhatsApp The context: end-to-end encryption has been the promised and much-liked benefit of WhatsApp. I think consumers understand what…
I hardly came across any clutter-breaking ads over the last weeks or so and hence did not publish any curated list last week, like I usually do. This week’s short list includes ad from Apple, Stella Artois and more. Mac to school: features as benefits The college community is a big market for Apple in the US. Every year, they run campaigns focused on the student community. While the iPhone is a common device in…
Every week, I attempt to share a curated list of clutter-breaking creative ads. And the occasional comment on issues related to the business of advertising. A few ads from the past week or so which caught my eye: Flipkart: SASA LELE The context: the ‘sale ad’ is a tough brief. In most cases, just the percentage off and ‘amazing deals’ get highlighted. In multi-brand, multi-category aggregator platforms, it’s even tougher as everything ‘should’ be prioritised…