Of late, many on social media have given free advice to Sridhar Vembu of Zoho to change the name of their messenger service, Arattai. Their reasoning: it is hard to pronounce and not ‘evocative’ in meaning to many who don’t know Tamil. The context: many discovered Arattai recently after a call for using ‘Made in India’ products by the central government ministers on social media. Needless to say, a brand name is important. In the…
I attempt to share a curated list of clutter-breaking creative ads every week. I could not publish one last week and so here’s a round up of ads from the last couple of weeks or so. You can catchup on my past compilations and occasional rants on advertising, here. Uber Eats: Banderas, Jude Law, Bradley Cooper Over the last couple of years, Uber Eats has released some compelling ads to cue that you can order…
Advertising is an interruption to whatever people are doing. It’s first and most important job is to get noticed. A majority of ads are simply ignored. It’s only fair that we celebrate clutter-breaking creative ads that are not just noticed but are also talked about. KFC Thailand: Baby Sanders Collection The context: to celebrate Colonel Sanders’ birthday month, KFC Thailand launched Baby Sanders Collection – a limited-edition series that reimagines Colonel Sanders as six collectible…
Every week I attempt to share a curated list of clutter-breaking and inspiring creative ads from around the world. This week: Kung Fries from Taiwan, Liquid Health from the US, Zeno Health from India and more. McDonald’s Taiwan: Kung Fries Food advertising isn’t always about drool-worthy product & ingredient shots (like in Lurpak). But then you might wonder if McDonald’s and French fries qualify as food. Nevertheless, who are we to judge what’s popular especially…
Every week I attempt to curate a list of clutter breaking creative ads. Occasionally, I comment on topics relevant to the ad industry – moment marketing, working late in advertising, copywriting, life in the 90s ad agency and so on. This week’s list includes ads from Lacoste, Apple and more. Lacoste: From a Crocodile to the GOAT The context: Lacoste launched a new global campaign created to support and pay homage to the famous brand…