I was at WordUp yesterday – an event organised by Indiblogger in Delhi. I met a lot of popular, accomplished bloggers and was inspired by many of them. The key take aways about how they’ve gone about blogging (either as a profession or as a serious pastime) and personal branding were these: passion for what they do, laser-sharp focus on a domain (food, auto, fashion etc.), enjoying themselves while blogging and making an effort to…
After witnessing the recent marketing blitz by Flipkart, Snapdeal, Amazon and Myntra,I was reminded of a rather well known saying…
The author of this post is Anand Narasimha – Professor-Marketing & Strategy, at IFIM Business School, Bangalore. With three decades…
An interesting discussion with Lakshmanan Narayan, CEO and co-founder of Unmetric in this week’s Storybard, touched upon the topic of brands sponsoring global events. Specifically, the issue was about how with global events like FIFA World Cup, brands not associated with the event in an official capacity as sponsors are gaining mileage through through brand content in social media. So it begs the question, ‘do brands have to be sponsors anymore?’ Brands stealing thunder from…
Of late, there’s been a surfeit of videos for Coca-Cola which can be broadly clubbed under ‘activation’ or Promo. Most…
Years ago, when I was working on a MNC account, the MD of the Indian operations (a Canadian) asked why…
There was a time in my life where virtually everything to do with office productivity was connected to a Microsoft product: the OS on the PC, Outlook mail, Powerpoint for presentations and Word for documents. I was never a spreadsheet guy so my exposure to Excel was minimal. Even when I switched to a Mac, I relied heavily on PowerPoint, Outlook and Excel. And then something changed all that: iWork. I have been a user…
‘Whenever Samsung, Nokia, BlackBerry or any other smartphone company uses a celebrity to hawk their wares, tech bloggers immediately search…
The Twitter world was abuzz today with live updates on the Oscars and the Ellen DeGeneres selfie (which at the…
At the recently concluded Social Media Week event in Bangalore, one of the panelists at a discussion said that the classic ‘Brand Positioning Statement’ is dead. This was in the context of today’s digital media being conducive for two-way communication with consumers who have their own perceptions about a brand. It is another matter that the same discussion went on to talk about crowd sourcing brand positioning statements from fans through digital media. My unsolicited…