Every week, I attempt to share a compilation of creative ads. The first and most important test for any ad is getting noticed. Everything else – ad being liked or disliked is secondary. Here are a few ads which caught my attention over the last week or so. CRED: Buzzkill Advertising for CRED has created a lot of buzz over the last few years. A few common aspects can be observed in their advertising: the…
Every week, I attempt to share a compilation of creative ads. Breaking through the clutter and getting noticed by the intended consumer is the first and most important task of any ad. Parameters and metrics kick in later. Herewith a few ads which caught my attention this past week or so. Urban Company: Chhoti Soch The gig economy has given rise to some interesting business models – folks who stand in a queue for you,…
Contrary to popular belief, people don’t hate advertising. They hate annoying ads. But most of the time, people ignore ads. That’s a fate worse than being disliked. Creative ads are fun to watch, enjoyed and even shared on social media or messaging platforms. Every week, I attempt to share a compilation of clutter-breaking creatives to acknowledge the effort that goes into such advertising. Lays: Chip Cam with David Beckham & Thierry Henry Advertising works best…
Every week I attempt to publish a compilation of creative ads. Getting noticed is the No.1 job of any ad – be it on TV, print or digital media. Here are a few top creative ads, including some Super Bowl ads released this past week or so. Nationwide: in your best interest A couple of months, Nationwide introduced the ‘uncaring boss’ (and his bewildered assistant) of a fictional A.N.Y Bank. It was a smart way to setup…
Every week, I attempt to share a compilation of creative ads which get noticed and convey a relevant message in an interesting fashion. Here are some ads which caught my eye this past week or so. iPhone: check in Deciphering the difference between a feature of a product or its and its resultant benefit is a key skill that very few communication planners, creatives and brands have mastered. For example, it’s quite natural to view…
Every week, I attempt to share a compilation of creative ads which get noticed and convey a relevant message in an interesting fashion. Here are some ads which caught my eye this past week or so. Native: Unbelievably Good Founded in 2015, Native is a personal care company that makes personal care products from naturally-derived ingredients. In just two years it was acquired for $100 mn by Procter & Gamble. A new set of ads…
We all love lists. It helps us save the trouble of researching by presenting bite-sized information that we can quickly digest. Among lists, a count down of sorts increases engagement and debate. Between now and end of the year, there will be lists & ranking across categories – Top 10 movies, news events and so on. My picks for best ad campaigns of 2023 comes in two parts. This list covers ads which I featured…
Every week, I attempt to share a compilation of creative ads which get noticed and convey a relevant message in an interesting fashion. Here are some ads which caught my eye this past week or so. Wildbean Cafe: drives you cravey The insight of ‘in-between meal hunger makes us irritable and act out of character’ served Snickers very well. A similar idea of ‘hunger pangs make us crave for food’is brought alive for BP’s Wildbean…
I attempt to curate a list of clutter-breaking creative ads every week along with an occasional posts on trends in the industry. Last week I missed such a post and here with a compilation of a few ads which caught my eye in the past few weeks. Chevrolet: memories How do you create clutter breaking advertising among a sea of feel-good Christmas ads, retaining the same tone and manner as so many others? I think…
Every week I attempt to curate a list of clutter-breaking ads (or the occasional commentary on the business of advertising). This week, ads from Uber Eats, BBC, Opel Corsa and more. Uber Eats: best friends It’s Uber. And its Eats. On hindsight, it seems like a lovely connection between the two: ‘we all want to eat and go places’. And it brings a smile. The casting is brilliant – Robert de Niro and star of ‘Sex Education’, Asa Butterfield.…