Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes a spot for Volkswagen with a visual hook and a tongue in cheek ad for Sipsmith gin which turns sponsorship announcers on their head. Volkswagen: Sheets After the first…
Recently, on the back of the Black Lives Matter campaign, Unilever India came under the microscope regarding its skin lightening cream Fair & Lovely. Online petitions urged the company to take corrective action to stop promoting fairness as an ideal state of beauty. The company decided to drop the word ‘Fair’ in the brand to change it to ‘Glow & Lovely’. They have also said they will stop using words like ‘fair, fairness’, ‘white, whitening’…