We all love lists. It helps us save the trouble of researching by presenting bite-sized information that we can quickly digest. Among lists, a count down of sorts increases engagement and debate. Between now and end of the year, there will be lists & ranking across categories – Top 10 movies, news events and so on. My picks for best ad campaigns of 2023 comes in two parts. This list covers ads which I featured…
Anybody can be a critic of advertising. But that’s not the toughest part of the business – getting noticed is. A small number of creative ads manage to break through the clutter and get noticed. A fewer number of these go on to be recalled and talked about in a positive way. My weekly column of creative ads is a small tribute to brand teams everywhere who produce entertaining, engaging and relevant creative work. These were some…
It is said in a lighter vein that Super Bowl is more of an advertising festival than a sporting one. It has a unique place among media properties as it not only attracts top advertising dollars as investments but garners global media coverage like no other. Also, unlike any other sports brand, there are a whole host of promotional activities around the ad itself – be it in the form of teasers, PR and social…
Every week (OK, almost every week) I try to share a compilation of clutter-breaking creative ads. This week, I came across couple of funny ads for Amazon Alexa and some compelling ads for Nike, McDonald’s and more. Amazon Alexa: ‘Ironing’ and ‘Opera’ Among the basics of advertising is to figure out the difference between ‘feature’ and ‘benefit’. As I have said in an earlier post, effective ads bring alive the benefit of a feature. Sometimes,…