I curate clutter-breaking creative ads and ideas that help address a business problem or opportunity (well, mostly). Occasionally I comment on the business aspects of the ad industry. Here are some ads which caught my eye this week: Squarespace: designed to sell Squarespace is a website builder and hosting provider with small and medium enterprises as its core audience. It helps them host content and sell their products or services. A new spot ‘showcases the…
Ads which break through clutter of information overload and other messages vying for one’s attention need to be applauded. Because getting noticed is the first and most important task of any ad. If ignored, it’s a fate worse than being seen and disliked. My weekly compilation of creative ads (aside from my occasional views on the business of advertising) is a small tribute to brand teams & agencies everywhere. Here are a few clutter-breaking ads from the past week…